How Intelligence Leads to a Tree of Needs [with Animated GIFs]

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Think Big One Need To Rule Them All Successful existence. Similar to Aristotle's eudaimonia or the Japanese ikigai, the overarching need successful existence is constantly being (dis)aggregated by the intelligent mind. As needs drive actions, this novel way of understanding the triggers of human behavior brings valuable new insights and applications to the table — whether one is trying to articulate a customer job-to-be-done or refining the algorithm of an autonomous robot. Moreover, this is the foundation of the Ofmos way of understanding the business world. READ AND PASS ON. Theory of Needs and Value (Dis)Aggregation Understand human needs as collections of desired states that are being created through a process of simultaneous aggregation and disaggregation. Tree of Needs See every need as a component of the overarching need “Successful Existence,” which sits at the top of the entire resulting structure called Tree of Needs. Continuum of Need-Generating Behaviors Analyze human needs on a continuum of need-generating behaviors, which emerges as the individual strives to make the most of the given circumstances. Read the Article JOIN THE MOVEMENT! Applications of the New Perspective The U-Shaped Story: A Sales and Negotiation Tool When a need is placed in a bigger context, the preference for a solution that would address it tends to become less firm. The need and the associated product become less important to the customer, thus leading to circumstances that are more conducive to a win-win exchange. Get the Framework BE OUR PARTNER. Stanford Continuing Studies Online Course Corporate Strategy at Scale: Emerging Thinking on How Companies and Economies Evolve One of the key leadership dimensions required in our increasingly dynamic business and economic environment is a sound understanding of the big picture. Shrinking product lifecycles and corporate lifespans make it essential for those in charge of bringing to market the innovations of tomorrow to widen and extend their horizons further into the future. This course introduces a novel way of understanding how businesses and economies, as complex systems of unique business spaces, evolve and interrelate over long periods of time. It is a holistic perspective that allows us to define and analyze emerging behaviors that cannot be determined simply by examining each system part in isolation. In this course, we will learn about (1) a new theory of needs and value; (2) commoditization and innovation as the two fundamental forces that shape the business and economic environment; (3) the foundation of lasting corporate success—an alignment between a company’s intent and its actual approach to business; and (4) an economy’s natural behavior and its impact on the society. We will discuss examples from such companies as Apple and IBM, and will review and reassess some established and popular theoretical concepts. The framework will provide those in product management or product marketing with a valuable new tool for positioning new products, motivating teams, and crafting successful strategies. Guest Speakers include: April 15: "Science Fiction as a Business Tool" - Roger Spitz, Founder and Chief Executive Officer at Techistential April 22: "Understanding Needs in Emerging Markets" - Srinivas Venugopal, Assistant Professor of Marketing at University of Vermont April 29: "Strategic Cartography: Mapping Tech Product Expansions" - Kit Merker, Chief Operating Officer at Nobl9 May 6: "Market Segmentation as a Key Success Driver in a Fast-Changing World" - Jennifer Whelan, Vice President and Head of B2B Marketing at Verizon Media May 20: "Complexity Trade-Offs in Companies and Economies" - Alexander Siegenfeld, Graduate Student Researcher at New England Complex Systems Institute (NECSI) and MIT Media Lab May 27: Andrew Kvaal, Chief Operating Officer at Ampion, Inc. Learn More | Register Now Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved. *|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|* Our mailing address is: *|HTML:LIST_ADDRESS_HTML|* *|END:IF|* Want to change how you receive these emails? You can update your preferences or unsubscribe from this list. *|IF:REWARDS|* *|HTML:REWARDS|* *|END:IF|*